Global Digital Marketing Software Market to grow at a CAGR of 16.87% During 2015
Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.
“Geomarketing or location-based marketing has become crucial for many organizations that are seeking to gather information about the locations of their prospective customers,”.
“Location-based marketing makes use of GPS technology to deliver multimedia content tailored to the potential customers based on their geographical location.”
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Digital Marketing Software market for the period 2014-2019. To calculate the market size, the report considers revenue generated from the sales of the products and solutions in the Global Digital Marketing Software market. It also presents the vendor landscape and a corresponding detailed analysis of the top six vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global Digital Marketing Software Market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.
Key Market Drivers
Increased Adoption of Digital Media
Need to Improve Marketing Effectiveness
Need to Improve Customer E-experience
Need to Develop Digital Competitiveness
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Adoption of SaaS-based Solutions
Steady Shift to Comprehensive Platforms
Emergence of Geomarketing Solutions
Key Market Vendors
Adobe Systems, Inc.
International Business Machines (IBM) Corp.