Facebook Logo Is Tempting Enough To Login
Were you aware of the fact that by just seeing logo of Facebook makes you desire social media? A new survey revealed how social media signals may impact less frequent and frequent users of social media in different ways, triggering impulsive hedonic responses that make it hard to oppose cravings for social media.
The fascinating results are stated in Behavior, Cyberpsychology, and Social Networking, a peer-reviewed paper from publishers named Mary Ann Liebert, Inc.
In the editorial titled as “Spontaneous Hedonic Reactions to Social Media Cues,” Harm Veling from Radboud University in Nijmegen at The Netherlands, Allison Eden from Michigan State University, along with Tilo Hartmann and Guido van Koningsbruggen from Vrije University at Amsterdam, explain 2 studies.
In the primary study, members gave feedback to a sequence of images as unpleasant or pleasant after an early exposure to either a neutral cue or the Facebook logo. The experts anticipated common users of social media to react more optimistically to the pictures that had the Facebook logo, while they did not anticipate the signal to influence the reaction of the users that were less frequent.
The next study mirrored the first and added one more dimension, measuring cravings for Facebook between the participants, defined as a preoccupation with social media or a sturdy want to employ social media. If impulsive responses to social media signals can activate cravings for using the social media, then jointly these could add to the complexity people would face opposing these inducements.
“Results in this survey seem to be in order with preceding survey on cravings and cues in substances such as nicotine and foods such as chocolate,” claims Brenda K. Wiederhold, Editor-in-Chief, MBA, PhD, BCN, BCB, Virtual Reality Medical Institute, Brussels, Belgium and Interactive Media Institute, San Diego, California. He further added, “Recognizing hedonic responses, both physiological and psychological, to social media signals can assist us to design more prevention protocols and efficient treatment.”
Well, for now, the main motive of the researchers is to focus on creating a solution that will help the users to get rid of this addiction since it is a matter of concern.