Essential Accused of Trademark Infringement by Spigen
Essential Inc., the firm led by creator of Android Andy Rubin, lately rolled out its high-tech Essential devices. He recently launched two gadgets named “Essential Phone” and “Essential Home.” With the launch of his two new Essential products, Andy plans to beat Apple and Samsung, which are currently the top most hardware companies.
Just days post the roll out, a brand violation lawsuit has been filed in opposition to Essential by the U.S.-based smartphone accessories and cases manufacturer—Spigen.
As per the report on the Internet, Spigen already grasps the brand for the “Essential” trademark, which comprises mobile accessories such as cases, chargers, and headphones.
A letter, acquired by the report on Internet, decisively asks Rubin’s firm to “stop and discontinue from all and any uses of marks counting the term Essential”.
It has additionally stated that Spigen Essential will led to mystification to potential consumers if the firm continues with the Essential phone trademark. The letter also points that the brand application was refused by the U.S. Trademark and Patent Office 2 times due to of this reason.
Essential Inc. has to respond to desist and cease letter by the end of June 15, 2017.
For those who are not aware, the Essential Phone measures 141 mm x 71.1 mm x 7.8 mm and weighs 185 grams. Running on Android operating system, one of the key features of the smartphone is its 5.7-inch Ultra HD (with a pixel resolution of 2560 x 1312) display that gives a tough competition to its rival Galaxy S8’s display since it has minimal bezels.
The smartphone is fueled by a Qualcomm 835 Snapdragon processor, along with 4 GB of RAM. There is 128 GB internal memory and the smartphone is single-SIM support.
In the camera section, the Essential Phone arrives with a dual-camera setup with two 13 MP sensors (one monochrome and one RGB). The camera has the capability of recording 4K videos. There is an 8 MP of front-facing camera with aperture f/2.2.
Let us see if Essential is able to dodge this lawsuit of trademark infringement or if it has to do something that will cause it a huge loss.