Mobile application which also called mobile app is the user friendly software which is specially designed for digital gadgets like smartphone, tablet computers, and other handheld devices. The increasing popularity of these mobile applications causes huge increase in its demand. So there is continues growth seems in the productivity of these kind of mobile applications software. Some of the common categories of mobile apps involve games and entertainment, travel and navigation, music and lifestyle, productivity, social and personalization etc. With the rising demand of smartphones and tablet PCs, the growth of mobile apps increases simultaneously.
This report gives the information about current scenario of the explosion of the mobile apps in the market and discussing its overview. The report analyses the industrial growth rate, structure and capacity.
The mobile applications are categorized on the basis of their applications, store type and geography. Social networking, online books, Business and Finance, Entertainment, Lifestyle, Travel, Navigation and Others (productivity and utilities) are the eight major categories based on application. On the basis of store type, the mobile app market categorized into two stores, third party stores (managed by mobile companies, operators and operating system developers) and native stores. The two biggest app stores are Google play for Android and App store for iOS.
Geographically, the mobile application market is categorized into North America, Latin America, Western Europe, Asia-Pacific, Japan, Eastern Europe, and Middle East and Africa.
Some of the key players in the mobile app market are Apple Inc., Samsung Electronics Co. Ltd., Nokia Ovi Store, China Mobile Ltd., GetJar, Google Inc., Palm Inc., LG Mobile, Microsoft Inc., NTT DoCoMo Inc., Handmark, PocketGear, Handster Inc., Research in Motion (RIM) and Mplayit among others. Key participants in the mobile application market focus on introducing advanced, user-friendly and cost-effective applications with additional features to enhance customer experience. In addition, major players follow pre-launch strategies which include creation of social media accounts to enhance visibility and effectiveness, and application store optimization (ASO) to improve visibility of mobile apps in app stores.