The primarily Spanish-language broadcast company is set to acquire the bankrupt news and gossip site, Gawker. The purchase price is $135 million.
The deal will, if approved by a bankruptcy judge, give Univision ownership of all seven Gawker Media websites, including Gawker.com, Deadspin and Jezebel. A hearing to confirm Univision’s winning bid is scheduled for Thursday in New York.
For Univision, the Gawker websites strengthen an arsenal of online properties geared toward younger audiences. This year alone, Univision has acquired a stake in the satirical site The Onion and taken full control of Fusion, the cable channel and website it launched as a joint-venture with ABC News.
In acquiring Gawker, Univision envisions not only reaching the youthful audience that Gawker already has but also adding a young Spanish-speaking audience to Gawker’s sites as well, the senior Univision source said.
Some observers and fans worry that Gawker after this will be a different company entirely. Launched in 2003, Gawker quickly became known for gossipy, controversial journalism with no qualms about taking down its subjects and exposing their secrets.